See all your favorite entertainment as it was meant to be seen with the Samsung UN43RU7100FXZA Flat 43-Inch 4K UHD 7 Series Ultra HD Smart TV. Featuring a powerful 4K UHD processor, this UHD Smart TV offers 4x the resolution (3,840 x 2,160) of Full HD 1080p HDTV. The 4K UHD processor instantly upscales content to 4K-level picture quality, even from non-native 4K sources, allowing you to enter the world of 4K with every show, season, and scene. Adding to the level of realism, the TV includes HDR (High Dynamic Range) and PurColor to reveal millions of shades of color with a vibrant, lifelike picture that HDTV can’t create. UHD Dimming dynamically fine tunes the deepness of the blacks to the brightness of the whites for a picture with sensational contrast. The slim design of the Samsung RU7100 naturally fills in the contours of your space with a refined, modern aesthetic that complements your lifestyle. The Samsung 7 Series UHD TV includes smart features such as OneRemote, on-screen universal guide, smart speaker expandability with Alexa and Google Assistant compatibility, and more.
4K UHD PROCESSOR: Powerful 4K UHD processor optimizes your TV’s performance by upscaling every show, season, and scene with 4K picture quality
ENHANCED DETAIL WITH HDR: 4K depth of detail with high dynamic range lets you see shades of color that reveal more detail than HDTV can deliver
PURCOLOR REVEALS SPECTRUMS OF COLOR: Millions of shades of color reveal a vibrant, lifelike picture that conventional HDTV can’t create
SMART TV FEATURES: Simple on-screen universal guide to find streaming content and live TV shows, OneRemote to control all compatible devices, smart speaker expandability with Alexa and Google Assistant compatibility, and more
SLEEK, SLIM DESIGN: Modern and polished, the sleek design naturally fills the contours of your space with refined design
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